Celebrating Five Years of Candy Crush Saga

As King Digital Entertainment marks the fifth anniversary of its iconic mobile game Candy Crush Saga, the company is looking back on an extraordinary year filled with unprecedented growth and innovation. In a recent interview, Riccardo Zacconi, CEO of King, shared his thoughts on the future of the game and what's next for the team.

When asked about the secret to Candy Crush Saga's continued success, Zacconi emphasized the importance of innovation and thinking ahead. 'There's always more we need to do in terms of innovation and thinking about the next level,' he said. The result is a game that has consistently broken records, with the third quarter of growth for the company in bookings overall, and Candy Crush Saga specifically doing extremely well.

This year has been a remarkable one for King, with mobile growth in bookings reaching an all-time high. Zacconi attributes this success to the hard work and dedication of the team, which has enabled the company to stay ahead of the curve. 'The team is doing fantastically,' he said. 'We're very pleased with how they've done.'

So what's next for Candy Crush Saga? According to Zacconi, there are plenty of exciting developments in the planning phase that fans can look forward to. While he wouldn't reveal too much just yet, he hinted that the game will continue to evolve and offer new challenges and experiences for players.

When asked why he has stayed with the company for so long, given its incredible success, Zacconi replied, 'It never stops. There are always opportunities ahead that you want to take.' His passion for innovation and growth is evident in his commitment to King and its beloved game.

As Candy Crush Saga celebrates five years of delighting players around the world, it's clear that there's still plenty more to come from this iconic mobile game. With a team dedicated to pushing boundaries and staying ahead of the curve, fans can expect many more exciting developments in the future.

To download Candy Crush Saga now and experience the thrill for yourself, .

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